This is the fact that you cannot grow your business without maintaining social media sites. Whether you admit it or not, social media marketing strategy is an integral part of your brand promotion.
There are various social media sites like Facebook, Twitter, Pinterest, Instagram, Tumblr, StumbleUpon, and many more. Still, you have to choose the one where your target audience is present, and that aligns with your business because all social media sites are not suitable for all types of businesses.
Most of the entrepreneurs think that they can promote their brand on any social media site, but this is not the way it should be done. You need to figure out whether you will achieve your business goals with these marketing platforms.
Even though your target audience is present on both Facebook and Twitter, your marketing strategy for both will be different. Further, you will have to determine whether the platform supports the type of business you run or not.
For instance, Pinterest is an excellent platform for beauty, fashion and apparels while Facebook will be an ideal platform for an ecommerce store. Here is how you can decide if you have to choose between Facebook and Twitter.
Look at the statistics
When it comes to the number of people, no social media platform can outperform Facebook. More than 2.5 billion users use Facebook. It means whether you are running an ecommerce store or you run an informative blog. It can be an ideal platform to spread out your message. Every business can find its target audience on Facebook.
If you look at the statistics, you will find that 30% of the world population use Facebook. It has over 2.5 billion active users every month, while Twitter has over 350 million active users every month. Facebook users include people of all age group. 40% of individuals are between 65 and 74-years-old.
It means that Facebook has users of all age group young as well as old. However, Twitter has only 20% of users who are between the age group of 30 and 49. Rest population is millennials, and 85% of them check their Twitter account once a day.
Before you finalise which platform you will choose for the promotion of your brand, you have to understand the functionality of both social media platforms. Facebook and Twitter are not supposed to be used for the same thing. Twitter is a platform for sharing new and trending information.
People use it to know what is trending in the social world, while Facebook is about connecting with your audience by understanding their pain points and providing them with a solution. Facebook offers more engagement than Twitter.
To promote your brand on Twitter, you need to be watchful for events, latest updates, launches etc. It is a fast-paced tool to get something new and share it with your target audience.
Since you will be sharing trending information, you can quickly promote your content to a broader audience. However, it is harder if you are promoting your brand on Facebook. Though it allows you to share more information than Twitter, it is hard to get likes, shares and comments on your posts.
Engagement is a must to make your social media marketing strategy successful. Your competitors are also present on the same platform. If you do not want to lose your customers to them, you will have to perform better than them. One of the significant advantages of social media presence is engagement. You can connect with your audience to know what they need.
Facebook will require you to constant upload posts to make sure that your audience builds interest in your brand. Regular posts are a must to inform your users that you are active. However, Twitter generally emphasises trending news. It means you will grab the attention of users only for a short span.
It depends on you which platform you will choose for your marketing goals. Just because Facebook has a broader audience, it does not mean it will be an ideal platform for you. You have to understand the nature of your business and figure out whether the platform you choose will help you get what you want.
It is recommended that you should leverage the knowledge of a marketing expert. Of course, it will require you to spend more money in UK, but you can apply for installment loans from direct lenders in case you fall only short of cash.